Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox Corporation. Players can now experience The Weeknd Hub, a place where fans ...

Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

The Eurovision Song Contest begins today, and its collaboration with Roblox has taken a new twist via Graham Norton!

Early adopters include Fenty Beauty, The Weeknd and Paramount. Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars.