The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.

Sugary sodas cause deadly diseases. A new book details how Coca-Cola worked for decades to discredit the science.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for ...

Advertising during live sports benefits viewers, advertisers, and publishers alike. Brands can effectively reach mass ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

and won several advertising awards. The same song was later commissioned for a Korean version in support of the Seoul Olympics in 1988. “What always feels new is Coca-Cola / That always ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

The K-Pop sensation NJZ has once again surprised fans across the globe with their recent collaboration with Coca-Cola.