The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for ...

Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard's Raja ...

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement flipping the script with "any time" campaign.

Entering Saturday's race at Homestead, Justin Allgaier drew the top odds to earn the NASCAR Xfinity Series championship, per ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Among the most passionate are Danes, seeking a way to protest Trump's threat to seize the Danish territory of Greenland.