Flowers, being an unnecessary but thoughtful gift, activate this reward system. Studies show that receiving flowers triggers immediate positive emotions, such as happiness, gratitude, and excitement.

Jen Bedloe visits the Waitrose Foundation in Kenya and discovers how as consumers, we all have the power to change people's ...

Lesa said a recent study shows 80% of Americans like to receive flowers and 88% of Americans like to give flowers “just because.” Lesa likes to participate in Petal it Forward “Because it ...