Return on assets and return on investment, or ROA and ROI, offer different perspectives on the profitability of your business. The meanings of the terms can vary by context, so the only way to use ROI ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

It’s a question every PPC account manager is asked, but it’s also a question many account managers struggle with answering. PPC marketers aren’t necessarily statistics wizards or mathematically ...

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, ...