True believers in the face on Mars had fallen prey to a psychological phenomenon called pareidolia, our brain’s tendency to impose a recognizable pattern on a visual stimulus.

The proposed acquisition of Kellanova by Mars is set to face an EU antitrust investigation, according to Reuters. default-output-block.skip-main. Inside food & drink manufacturing. Register.

The latest news and headlines from Yahoo News. Get breaking news stories and in-depth coverage with videos and photos.