Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent pull-back on the back of macro concerns is offering a good entry point ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Publicis (PUBGY) Groupe has entered into an agreement to acquire Lotame. The company said, “A global leader in data, identity and technology, Lotame is home to one of the largest end-to-end data ...

The drop marks an end to collective employment expansion following the bounceback from the pandemic, although WPP and IPG started reducing numbers earlier in 2023. However, one holding company, ...

In an update on its AI strategy presented by chairman and CEO Publicis Groupe, Arthur Sadoun says Lotame’s proprietary identity solution delivers consistent and relevant addressable audiences ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, the independent identity solution, in an update on its AI strategy presented by Arthur Sadoun. Advertisment ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

Publicis Groupe continued its yearslong streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for ...

EXCLUSIVE: Tyler Perry Studios is set to kick off the Dream Collective, a program designed to identify and cultivate the next wave of filmmakers, particularly with underrecognized and ...

With competitors chasing a similar goal, battle lines are being drawn. Publicis has acquired identity-based data shop Lotame. Does that solidify its status as advertising's leading data firm?

Publicis Groupe is to buy Lotame, a US-based data and identity firm, to expand the capabilities of its existing data arm, Epsilon, and improve its use of artificial intelligence on its CoreAI platform ...