New research reveals that you can use psychology on generative AI and LLMs, doing so to get the AI to bend to your will. This ...

Outstanding student work will be showcased May 1 and 2 at Transformations: A Student Research and Creativity Conference. This year, a total of 96 students will showcase their work mentored by 47 ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer ...

A student-faculty collaborative research project has won a regional award for excellence from the Midwestern chapter of Psi Chi – The International Honor Society in Psychology.

Colourful tricks of psychology in presentations One small and simple psychological trick of colour schemes can help to achieve your aim when you’re presenting… Simon Hall writes: I never use white as ...

Mercedes Bent argues every consumer startup should consider incorporating behavioral economics into their design toolkits.