IT’S still looking like two from four in what’s turning out to be an enthralling promotion race in Division One.

With Clarke Schmidt going on the IL with right forearm tightness, the Yankees have to call up a starter to […] ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Independence, KS can certainly be considered a small town, but Woods Lumber & Home Center is anything but a small-town dealer ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Through immersing himself in the evolving world of music tech, Luis Acevedo (aka Style) found a growing interest in the ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...