With Clarke Schmidt going on the IL with right forearm tightness, the Yankees have to call up a starter to […] ...

You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A Worcester marketing agency has been named Best Full-Service Marketing Agency. Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025.

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is no easy task. Businesses invest across various platforms—digital, TV, radio, ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

UFC 316 will welcome a new bantamweight talent to the fold in the shape of Patchy Mix. The promotional debutant previously plied his trade in Bellator, where he was the bantamweight champion.

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...