With Clarke Schmidt going on the IL with right forearm tightness, the Yankees have to call up a starter to […] ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Tiwari has over a decade of rich industry experience, with deep expertise in e-commerce and building digital-first brands ...

Prior to joining Wavemaker in June 2025, Dedhia served as Assistant Manager – Digital Planning at Starcom, where she worked ...

IT’S still looking like two from four in what’s turning out to be an enthralling promotion race in Division One.

Sarah Rickwood delves into IQVIA data to find out exactly how pharma's HCP engagement has changed over COVID-19, and what the channel mix might look like after the pandemic. The pandemic has ...

The film fest's executive director and KVIFF Group chair talks about adding a series incubator to the mix and his ...

Discover standout local fast food chains that outperform big brands—think unique flavors, hometown favorites, and regional ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...