About the research: The report's findings on subject line length and personalization were based on data from more than 260 million delivered emails and 540 campaigns. The findings on lyrics in email ...

Subject line is key Your email subject line should be concise ... “Hi” is great for friends, but professional emails require slightly more formality. “Dear [Name]” is the standard, but ...

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? To find out, MailChimp examined 214,000 campaigns with emojis in the ...

Unclear subject line – “Hey, I need help ASAP ... conveying respect for the other person. 3. Not using a professional email ...