Customers’ responses and purchases are predicted using predictive analytics, which can be used as a cross-selling tool. Businesses can attract, retain, and grow their most profitable customers by ...

IBM Watson is the most well-known example of predictive analytics in use. If your company wants to benefit from predictive analytics, here's what you need to know. Predictive analytics use historical ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Hospitals looking to reduce overcrowding in the emergency department should use current emergency department demand data to predict future trends, a study finds. The research (.pdf), which comes from ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how ...

Predictive analytics is only as good as the quality of data provisioned. The following approach can help companies fruitfully leverage predictive analytics, gain deeper customer understanding and ...