G Flip teased new music and debuted platinum blonde hair, courtesy of Chris Appleton, who told E! News the "magical" process behind the singer's new look.

Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Like so many, my rollercoaster of a hair journey began in my teens: When I was 15, I took box dye and attempted to give ...

Your wallet is going to be soooo happy to see this $7 alternative to TikTok's favorite "universal" lip shade. View Entire ...