King's Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

TORRANCE, CALIF. — King’s Hawaiian is undergoing a rebrand to celebrate its 75th anniversary. The new packaging features a red, yellow, gold and cream color palette that complements the company’s long ...

King’s Hawaiian introduced the crown logo on its packaging in 2018, with a capital serif font. The new logo is softer and friendlier: The crown is now rounded, and the brand name is written in a ...