Actress Elle Fanning adores a bow (and a pigtail!), and Sydney Sweeney, the Euphoria star known for her ethereal, ...

Feast your eyes on 33 gorgeous cat-eye, aka velvet, nail looks, and shop the magnetic polishes and press-ons you can use to ...

Velvet fabric may feel too heavy for spring, but velvet manicures have certainly earned their place during the season. The allure of this manicure finish, with its shimmering, shifting polish, gives ...

Can't get enough of the coquette aesthetic? This mani has a mix of delicate ... Switch up your go-to French tip manicure with a pink hue. This set was created on a milky pink nude base for that ...

Lucky for you, the best strawberry perfumes are ripe for the picking just in time for spring. Whether you want to smell like ...

Can't get enough of the coquette aesthetic? This mani has a mix of delicate black and ... Switch up your go-to French tip manicure with a pink hue. This set was created on a milky pink nude base for ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you were to ask any of my friends about my style, for example, they would tell you that I'm a minimalist, both in terms of ...

"We’re in this wave of nostalgic, playful beauty—think TikTok’s obsession with coquette aesthetics and the collective ... like oud and pink pepper. Research shows that people continue ...

Who will you be today? Evereden, the leading brand in clean skincare for all ages, is expanding into fragrance with the launch of Fragrance Mists—a first-of-its-kind collection designed for teens, ...