Explore recent rebranding efforts by Indian companies like Air India, Airtel, Myntra, and Zomato. See how these brands are ...

On Friday, the Detroit-based golf-turned-lifestyle brand created by former Ralph Lauren executive Charlie Schaefer completed ...

The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Squarespace has unveiled its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot, titled ‘A ...

In today's ever-evolving digital age, organisations face the challenge of effectively leveraging consistency theory in ...

The on-again, off-again threat of Donald Trump’s tariffs has left many of us seeing red and white, as in re-establishing our ...

The first-ever cereal mascot was created in the late 1800s, and it's not one of the brightly-colored mascots you're likely to ...

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

Beverage and snack maker PepsiCo (PEP) is taking a cautious approach to the next 12 months due to concerns over tariffs and ...

RBC Capital analyst Nik Modi reiterated a Hold rating on PepsiCo (PEP – Research Report) today and set a price target of $164.00. The company’s ...

PepsiCo stock is lower Tuesday after the soft drink maker's top-line miss offsets an earnings beat and dividend hike. Here's ...