Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart strategy wins in competitive markets.

Pepsi achieved the unimaginable by conquering the Soviet Union in the 1970s, becoming the first American product to be sold ...

Dirt for June 23, 2025 Raise your had if you once rewound those cassette tapes with a pencil … Welcome to today’s three ...

Coca-Cola's bottles and cans currently feature various first names, suggesting you might want to 'share a Coke' with a friend. And now Pepsi has released it's own take on the campaign, swapping ...

Pepsi in the United States has fired a saucy summer shot at Coke’s classic “Share a Coke” campaign, by ditching names entirely and slapping food on the label instead. Pepsi has tossed out ...

Fans can also get $5 off DoorDash when they order two Pepsis. Pepsi has been one of Coca-Cola's longtime rivals despite being dethroned by Dr Pepper as the No 2 soda brand in the US.

Israel launched a series of strikes against Iran, targeting the country’s nuclear program and other military infrastructure. Iran launched its own strikes in retaliation.

WASHINGTON — Diet Cherry Coke is officially returning for a limited time to store shelves this summer, but you won't be able to get it everywhere. Rumors began to circulate in January that Coca-Cola ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign first appeared on Parade on Jun 12, 2025 This story was originally reported by Parade on Jun 12, 2025, where it first appeared.