Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart strategy wins in competitive markets.

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

The main draw of any open-world game is that it offers adventure and exploration, allowing players to go anywhere they want.