Pepsi lost its runner-up spot to Dr Pepper and was recently pushed to fourth place by Sprite. Discover what’s behind Pepsi’s ...

Discover the business tactics Coca-Cola used to outpace Pepsi in one of the most famous brand rivalries. Learn how smart ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's ...

Pepsi is cheekily borrowing a page from Coca-Cola's playbook. 'Share a Pepsi' is a new campaign that riffs off Coke's iconic idea of putting names on bottles. Pepsi's twist is skipping people and ...

Coke and Pepsi aren’t afraid to publicly poke fun and call one another out—and we love it. Over the years, Coca-Cola won Christmas, while Pepsi won the Super Bowl. Pepsi had its signature Pepsi ...

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout season.

Coke and Pepsi aren’t afraid to publicly poke fun and call one another out—and we love it. Over the years, Coca-Cola won Christmas, while Pepsi won the Super Bowl. Pepsi had its signature Pepsi ...

Coke and Pepsi have been fighting to win over tastebuds for over a century but despite the latter winning the taste-test challenge it’s standing is sliding.

ATLANTA — Pepsi is pouring it on in Coke's house — injecting some fizz into its biggest rivalry at the Super Bowl.

Trump's tariffs have created a new factor in the long-standing cola wars. Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the ...

Pep Guardiola admits Manchester City is no longer ""extraordinarily extraordinary"" after their Champions League exit to Real Madrid and struggles in the Premier League. With Erling Haaland ...