Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's ...

Pepsi isn’t impressed with Coke Zero Sugar’s new taste. Claiming that social media audiences are dissatisfied with what Coca-Cola has called ‘the best Coke ever’ as well, Pepsi is offering ...

Coca-Cola still has the overwhelming lead in the fight for market share with 41.9% while Pepsi trails behind at 29.9%. Soda sales have been down across the board, and the category hasn't grown ...

So the Coke vs. Pepsi war is definitely back on. But it's now playing out on Google, YouTube, Facebook and Instagram as well as TV. CNNMoney (New York) First published April 26, 2018: 11:40 AM ET ...

But when it comes to regular old cola, Coke is still king. In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to ...

Coke Zero sales grew by 11 percent in 2011, the fifth year in a row the product pulled down double-digit growth figures. Pepsi Max debuted in 2007 as Diet Pepsi Max.

He goes on to say that Pepsi is known to have more of a citrus-flavor and Coke has more of a Vanilla taste. “But that burst tends to dissipate over the course of an entire can. Pepsi, in short ...

Wednesday morning, PepsiCo unveiled it is essentially paying anyone who’s had a falling-out with Coke over their new Zero Sugar recipe. To try to convince you to switch sides, Pepsi is giving ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.