According to Tim Cigelske, founder of Teecycle.org, the average person has about 27 t-shirts, many of which they don’t wear.Based on that fact, Cigelski has created a business that benefits both ...

Got a ticket for the Games? Then you'll want to know whether or not to brush down your beloved Pepsi T-shirt and wear it to London 2012. Olympics Minister Hugh Robertson has the answer.

The British Olympics minister has delivered the definitive ruling on whether you can wear a Pepsi T-shirt to the Coca-Cola-sponsored Games. If it’s just you, fine, said Hugh Robertson.

Lord Coe sparked a storm today by suggesting sports fans may not get into venues if they are wearing clothing with brands that are not Games’ sponsors. The former Olympic champion said people ...

Pepsi is rolling out a new logo under a retro rebrand in an effort to steal younger customers from Coca-Cola.. The refreshed logo, colour palette and typeface is reminiscent of the cans sold in ...

A Pepsi T-shirt might see you turned away from the Olympic Park, Lord Sebastian Coe admitted on Friday, as he defended the Games's corporate sponsorship agreements.