Adding his experiences, Patel informed us that “generally, we find that mascara liquid will start to thicken after about ...

Why We Love It: The Shark SmoothStyle works as a two-in-one blow dryer brush and hot tool. Not only does it dry your hair in ...

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

With less than ₦50,000, you can create a full makeup kit that covers everything from base to finish and still give results ...

The Sephora sale is bringing major markdowns to fan-favorite makeup lines, including Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty. Shop here.

Look, I get it: Your feeds are currently inundated with Sephora sale recommendations. From a gazillion new cream and liquid ...

Why We Love It: Clinique is always a safe bet for those with sensitive eyes. Its gel eyeliner—and a water-resistant and ...

The beauty world is buzzing with excitement as eyebrow pencils make a triumphant return on the red carpet. With luminaries ...

The Rhode peptide lip shape is a buzzy product on TikTok, but does it pass the test for three PureWow editors? Let’s find out ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster ...