Why We Love It: The Shark SmoothStyle works as a two-in-one blow dryer brush and hot tool. Not only does it dry your hair in a few passes, but it can also be used to touch up your blowout when it’s ...
They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...
With less than ₦50,000, you can create a full makeup kit that covers everything from base to finish and still give results ...
Look, I get it: Your feeds are currently inundated with Sephora sale recommendations. From a gazillion new cream and liquid ...
Why We Love It: Clinique is always a safe bet for those with sensitive eyes. Its gel eyeliner—and a water-resistant and ...
Throughout my 13 years working as a beauty editor, I’ve tried countless variations on the best makeup brushes and beauty ...
The beauty world is buzzing with excitement as eyebrow pencils make a triumphant return on the red carpet. With luminaries ...
The Rhode peptide lip shape is a buzzy product on TikTok, but does it pass the test for three PureWow editors? Let’s find out ...
As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...
This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster ...
Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...
Lip liners define your lips like no other. Here are our top 8 picks of lip liners from MAC, Chambor, and more.