Michaels plans to add 500 new party supply products, additional balloon options and enhancements to its in-store events.

Subscribe to TheStreet's free daily newsletter 💵💰 When we — or should we say our parents — planned our birthday parties, ...

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed ...

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.