If you prefer a slightly drier formula, L'Oréal Paris Paradise Big Deal Black Mascara, currently £9.90, has really impressed me – it's similar to my £31 designer favourite. Meanwhile this ...

L'Oreal Paris's new Paradise Big Deal Mascara, £12.99, is cross-conic brush with hybrid length bristles and a smooth, lightweight formula that evenly volumises and separates lashes from root to tip.