Should we all go back to Pantene, too? Well, experts tell Shop TODAY that depends on your hair type and desired results.

This case study shows how Pantene introduced its newest product, Cora, into China's highly competitive hair care category, targeting young users through social media and mobile to build a community of ...

gorgeous women whipping their lustrous hair back and forth. Nowhere to be found is anyone resembling the types of "real women" that Dove (whose success Pantene is trying to replicate here ...

For years, Pantene and other hair care brands had tried to educate Indonesians about the importance of using conditioner, but nothing really works. One of the reasons is the cluttered communication ...