The brands I’ve seen most on TikTok are Pantene and Dove ... before-and-after videos explaining why they’re back on the drugstore shampoo train. Why did so many of us stop shopping for ...

[email protected] Social media star Alix Earle recently sparked a heated debate after stating her hair felt "softer than ever" when she used expired Pantene shampoo and conditioner.

gorgeous women whipping their lustrous hair back and forth. Nowhere to be found is anyone resembling the types of "real women" that Dove (whose success Pantene is trying to replicate here ...

You know, the one with the rose on the bottle that you probably used back in the ... and bouncy—shampoo commercial-ready. The brands I’ve seen most on TikTok are Pantene and Dove, though ...