In 2023, the energy sector was characterised by high prices, low trust and consumers in a cost crisis. Against this backdrop, Ovo Energy had gone from challenger brand with 500,000 customers to 3.5 ...
Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...
The world's most famous shoe brand logos teach a straightforward lesson: simplicity wins. We break down 25 iconic logos and extract the brutally honest lessons you can use to build your brand. Stop ...
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