The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

Olaplex holds the Bond Building Technology trademark, so you’re more likely to see words like “bond strength” and “bond repair” on competitors’ packaging. “The category started in my ...

Budget supermarket Aldi is much-loved for its weekly Specialbuys and cult beauty products, with viral hits including body mists that riff off Sol De Janeiro, bonding repair haircare similar to Olaplex ...

Our guide to shopping for shampoo based on your hair type and hair goals, plus the best shampoos tried and tested by the GHI.

Lamb Weston partners with SABIC on a packaging solution that takes used cooking oil from its kitchens and turns it into a bio ...

His secret? The Olaplex No. 7 Bonding Oil. “I finished the look off with Olaplex’s No. 7 Bonding Oil for a polished shine and to tame down unwanted flyaways,” Elliot said, calling the ...

Packaging-wise, I've always loved the sleek minimalism of all of Olaplex's products — this tube fits into my bathroom lineup perfectly without sticking out like a sore thumb. The scent is clean ...