But Olaplex came under fire in 2022 after customers claimed the product caused breakage and hair loss — and a lawsuit alleged that the company didn't disclose the fertility-related health risks ...

Do you want stronger, healthier hair? Want to erase all signs of heat damage? Want to return your hair to its factory settings? Olaplex, by all accounts, started this craze back in 2014 ...

The American hurdler discusses her hair journey, what self-care means to her, and starring in Olaplex's new hair campaign.

As part of this immersive brand journey and following the brand's refreshed identity, OLAPLEX is launching a cinematic celebration of the power of healthy hair featuring actress Nicola Coughlan ...

The Irish actress stars in ‘Designed to Defy’ – a film which aims to showcase the hair care brand’s updated identity, focused ...

NEW YORK, April 2, 2025 /PRNewswire/ -- OLAPLEX Holdings, Inc. ("OLAPLEX"), the foundational health and beauty brand and pioneer of bond-building hair care, today announced the launch of a new ...