Days after the Duchess of Sussex suffered another trademark blunder, the US Patent and Trademark Office has denied her latest application because of her brand’s logo. The USPTO called attention ...

By Stella Bugbee The letter has its obvious appeals. X is a versatile shape — one of the few capital letters to remain symmetrical whether bisected vertically or horizontally (the others: H, ...

On July 27, Jell-O, the 126-year-old gelatin and pudding dessert brand, unveiled a new logo for the first time in 10 years. The new look, which also includes updated packaging, continues a long ...

After announcing his plans to rebrand in a series of tweets over the weekend, saying in one: “And soon we shall bid adieu to the twitter brand ... logo has been replaced with a gray-scale letter ...

which looks like a circle or letter "O" segmented into three parts by straight lines. Lenovo's legal team thinks that circle looks like the stylized "O" in Lenovo's Legion brand logo. And they ...

the brand’s logo was the name written in a smooth rounded sanserif font in lowercase, in blue – the font, I suppose, to communicate informality (compare that to IBM, always in bold letters ...