North Carolina Tar Heels basketball star Caleb Wilson signs game-changing shoe deal with New Balance. Is this the right move for the shoe company? Absolutely.

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

The Carolina Ascent showed it belonged in its inaugural season. Now, the team has bigger ambitions ahead of its second year.

The North Carolina Tar Heels were leading 40-25 going into the locker room of Caesars Superdome located in New Orleans, ...

Earlier this week, I caught up with former UNC Forward Garrison Brooks. We talked about his upcoming NBA opportunity, UNC ...

Former UNC stars R.J. Davis and Caleb Love are both trying to earn their way into the NBA, where the pair have signed two-way ...

The UNC athletic department and the football program have officially announced an expanded pregame experience for Tar Heel ...