In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from five-star power forward Caleb Wilson.

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

Several people are expecting a championship-caliber Tar Heels team in 2025, but it all depends on how Belichick develops his guys. The first opportunity for North Carolina fans – and the entire ...

The Carolina Ascent showed it belonged in its inaugural season. Now, the team has bigger ambitions ahead of its second year.

O'Mari Johnson is set up for a huge season with his Mississippi high school. He recently caught up with North Carolina Tar Heels On SI to detail his upcoming se ...