In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from five-star power forward Caleb Wilson.

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...