Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

In light of Elon Musk's controversial political takes, many Tesla owners are covering their EV's logo to mask the distinctive ...

Salvador Dali was approached by Chupa Chups company founder Enric Bernat to create a new logo. Getting to work Dali began ...

Madness field will be set on Sunday night. Tune in to ESPN at 8:00 PM ET to find out which 68 teams get into the field.

Chinese coffeehouse chain Luckin Coffee has won a trademark infringement case against Thailand’s Royal 50R Group.

Will Demna’s design DNA be similar at Gucci to what it is at Balenciaga, or will his proposal offer a new aesthetic and new era for the house?

Do the Oregon Ducks have the best Nike PE collection? Check our Sneakers news for more upcoming releases and breaking content ...

Of all the names rumored for the Gucci role over the last month — and there were a lot of them — Demna, who was announced as ...

Swissman Gregoire Michaud is planning big in 2025 with the launch of stores in New Territories, Bakehouse brand swag, and an ...

Soft drinks and even juices have lost some of their public appeal thanks to their high sugar content. Coconut water, however, ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...