THERE is huge demand for rare and collectable trainers. Some brands and styles are highly sought after, fetching thousands of pounds at auction or on reselling sites. In fact, a pair of trainers ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

A vest last year was maybe a little too crazy. Augusta National determined a logo was a bit over the top and asked that Jason Day take it off.

Martin had met Malbon a few years earlier and struck up a relationship. Day's deal with Nike was up (he was with Adidas at ...

Nicola Raccuglia was friends with Maradona, a business partner of Cruyff and provided kits for Schumacher. His company NR is ...

At the recent Sprite Jamfest Dunk Contest, future BYU basketball star AJ Dybantsa turned heads with his high flying dunks, ...

If you look good, you feel good. If you feel good, you play good. If you play good, they pay good.” One of the many signature ...

"This AJ1 repurposes the imperfections found on early samples to turn the unexpected, archival moments into a modern design." ...

Bowerman was always interested in creating the best sneakers for runners, making prototypes and experimenting during the ...

Nike is losing market share to companies that focus on poorer customers and to companies that produce more ethical and ...

The sneaker, dubbed “Untitled,” features a mesh and leather upper, a chunky twisted midsole, and seven color design that ...

"I finally found a pair of Jordans that not only fit me comfortably but also I really like how they look overall, too." ...