Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

Remembering the iconic moment Jordan had in 1985 during a Nike exhibition game, the "Shattered Backboard" story will grace ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Sonny Vaccaro's ideas and hard work are responsible for much of the basketball culture as it exists today. But he hasn't been ...

Academy Sports reported first-quarter results that missed analyst estimates and widened its full-year guidance due to ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

Former Iowa women's basketball ... Clark, Jordan Chiles, Sabrina Ionescu and more. This is Nike's first Super Bowl commercial in 27 years. Clark is working on her Nike signature shoe and logo ...

Shaquille O'Neal opens up about his decision to purchase the Reebok brand and how his mission to revite it stems from Michael ...

A'ja Wilson's first signature shoe has been a hit among all basketball fans, and her father is making bold claims about her ...