simply set an appropriate "marketing mix" of product, price, promotion, and place. The Emergence of Customer-Centricity In 1990, Bob Lauterborn wrote an article in Advertising Age, arguing that the ...

Sport and entertainment’s unique ability to deliver meaningful, scalable, brand-safe experiences is reframing the role of sponsorships and partnerships in the modern marketing mix. In the face of ...

Previously under limited access, Meridian is now freely available to all marketers, offering a more modern ... marketing decisions. This article Meridian, Google's open-source Marketing Mix ...

According to research conducted by Demand Gen Report, only 4% of B2B brands have no plans to embrace CTV, making it integral to teams’ modern marketing mix. Moreover, 73% of brands have matured their ...

and the real signal of how modern marketing is in flux – What is required in the industry for attribution to pay a key part in the marketing mix, with the slow adoption driven by the continued ...