So what makes a mobile display advertisement effective? Screen real estate The Mobile Marketing Association has defined and published standards for global ad units to ensure that there is enough ...

The medium rectangle is a rectangular display ad that typically appears on webpages and inside mobile apps. Its dimensions are usually 300 pixels wide by 250 pixels tall, making it big enough to be ...

A display ad was considered viewable by the researchers when 50% of its pixels were in view on the screen for a minimum of one second. The viewability rate reflects the percentage of ads determined ...