Mattel still holds a top position in toy marketing thanks to its well-known ... DreamWorks' Spirit Riding Free, WWE, Pokemon, and Lightyear licenses. We project around 2.5% sales growth over ...

Mattel has revealed a clear plastic John Cena action figure that has been designed to poke fun at his "You can't see me" ...

Bigfoot was the original Monster Truck. Created by Bob Chandler in 1975, now, 50 years later the Bigfoot brand is still owned ...

What you should knowEagles fans swarmed the streets to take in the Super Bowl victory parade, camping out all day as the team ...

This collection omits fellow Hall of Famer Sting, who remains under contract with AEW and lacks a merchandise agreement with either WWE or Mattel to create new figures featuring his likeness from that ...

In conjunction with his WWE retirement tour, Mattel will release a special 'you can't see me' John Cena action figure. Ringside Collectibles is reporting that t ...

Mattel is set to release a new John Cena figure that you can't see. Literally. The transparent figure is set to be released ...

Preordering any version of WWE 2K25 will grant players a free digital copy of WWE 2K24 Cross-Gen (base game only) and the ...

Former WWE Tag Team Champions, Demolition, have reportedly signed a Legends deal with WWE. PWInsider dropped the report first. The deal would push the door open ...

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels in its Augmented Reality (AR) play offering. HoloToyz brings characters ...

Irish toy-tech start-up HoloToyz has announced a new partnership with US toy company Mattel to launch augmented reality (AR) products for Mattel’s Barbie and Hot Wheels brands. According to ...

Mattel shares climbed as much as 18% in early trading on Wednesday after the Hot Wheels maker provided an upbeat annual profit forecast and hinted at stabilizing toy demand, despite tariff-related ...