Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Mattel teams up with TOKYOPOP to bring manga-style graphic novels featuring Hot Wheels and Barbie to children aged 8-12, set ...

The top-selling toys in Australia in 2024 are from global manufacturers: Mattel’s Hot Wheels cars, the Barbie Dreamhouse, Lego sets, a Furby Interactive from Hasbro (the company that sold Mr Pot ...

Some of us circled the toys and left the catalog open to strategic pages for all to see. Or tore out pages and added them to ...

1970s: Stretch Armstrong, Pong, Evel Knievel Stunt Cycle, of course, Star Wars toys. Mattel also added the Barbie Townhouse, Country Camper and Dream House to its inventory of Barbie accessories.

Before Barbie's official debut in 1959, most young girls were given baby dolls as toys, meaning that they often found ...

Britain experienced an extreme version of stagflation in the 1970s. In 1974 and 1975, the UK economy shrank by 2.5pc and then 1.5pc, while inflation hit 16pc and then 24.2pc. It was a decade when ...

Toy brands in India have come a long way, haven’t they? From simple rings stacking toys & Barbie dolls to Legos & Mini AI Robot toys, there are so many newer, more exciting and innovative toys ...

So in keeping with Strategist tradition, I’ve rounded up the most exciting and sought-after toys that kids of all ages are putting at the top of their wish lists this year. To create this list ...