Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...

Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

So what’s going on? One word: tariffs.More than 75% of toys sold in the U.S. are made in China. And with new import ...

Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly ...

Labubu has taken the world by storm, going from a kid's collectible to a luxury status symbol among the one per cent.

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded platforms like TikTok and Instagram, and the frenzy reached a fever pitch ...

Silicon Valley thinks it’s finally found the next big thing in tech: smart glasses – the same thing Google tried (and failed at) more than a decade ago.

Nothing reminds you more of your childhood than your favorite toy. From Barbie to Play-Doh, check out this list of the most ...

Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their ...