It’s a problem Mars Wrigley, the producer of snacks like Mars and Snickers chocolate bars, has to deal with. Mars needs to make sure “the experience of Snickers is the same, even if you’re ...

In 2023, Mondelez gained 0.4% in market share, while Mars lost 0.8% market share in the $120 billion dollar chocolate category. Mondelez 2023 Investor Presentation ...

American petcare-to-confectionery giant Mars Incorporated has agreed to buy British chocolate producer and retailer Hotel Chocolat for £534 million ($662 million) allowing the U.K. company to ...

Still, Mars and Kellanova see plenty of scope for growth in snacks. “Snacking is a large, attractive, and durable category that continues to grow in importance with consumers,” Kellanova said.

With the dark chocolate’s addition to the GALAXY brand portfolio of indulgent variants, Mars Wrigley India seeks to consolidate its position in the molded chocolates category. The company had ...

The company behind Snickers and Twix already had big market share in the chocolate, gum and pet nutrition categories, and was looking to invest in new lines of business, such as salty snacks and ...

MARS is one of the oldest, most iconic chocolate bars sitting on any shelf. But in a cluttered and highly competitive category, and with some big personalities to contend with, MARS needed to ...

Mars wants to sell more chocolate in Southeast Asia—and that means dealing with extreme heat and consumers who ‘want content every minute’ Lionel Lim July 18, 2024 at 2:00 PM ...

Mars wants to sell more chocolate in Southeast Asia—and that means dealing with extreme heat and consumers who ‘want content every minute’ Fortune · Courtesy of Mars Wrigley Asia Lionel Lim ...