Dawn of the Planet of the Apes had some clever viral marketing that was creative for the time, but wouldn't be acceptable today.

Tourist development tax money could be diversified to fund new ideas like voluntourism or a commission to attract the arts, ...

A recent webinar conducted by Farm Equipment featured Dean Barke and Casey Mizenberger from Fastline Group to help equipment dealers optimize their websites for success.

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Beyond taking advantage of popular trends and capitalizing on them, building a successful digital marketing strategy needs ...

If your company finds itself unable to make room for a full-time hire, a fractional marketing service may be the solution you ...

Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Looking for the best small business website design? Discover expert tips, templates, and tools to create a professional, high ...

Dr. Mohan Menon, far right, meets the group of local middle and high school educators who participated in marketing classes at the Mike Cottrell College of Business led by Mohan and Mary Norman.

In the face of economic and geopolitical disruption, companies are increasingly entering into joint ventures, strategic investments, and ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.