When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

Comcast hired Apple, Expedia and DirecTV alum Jon Gieselman as chief growth officer for the US businesses of its Connectivity ...

Sony Pictures Entertainment hired Jay Levine, most recently CEO of Kevin Hart’s Hartbeat media company, as EVP, chief ...

Sony Pictures Entertainment has tapped Hartbeat CEO Jay Levine to serve as its chief strategy officer and executive vice ...

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.