Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal.

As we navigate the remainder of 2025, successful marketing leaders will focus less on perfect strategies and more on building effective translation layers between PowerPoint and frontline ...

Those who are just starting a business can be confused by the differences between a marketing plan ... In both of these examples, the strategies in your plan needed to be revised based on data ...

When I wrote the first book on Steve Jobs and his presentation skills, I learned a valuable communication strategy–sell the ... It offers a great example of effective communication for marketers ...

Building an AI marketing strategy can help your business effectively ... This allows for strategic allocation of time and resources. For example, AI-powered content generation tools can produce ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what ...

Developing a personalized marketing strategy takes a lot more effort than ... Members share their favorite examples of personalized marketing campaigns that worked well. 1. Louis Vuitton's ...

In fact, some organizations devise entire marketing strategies based on bundling. Typical examples of bundling include option packages on new automobiles and value meals at restaurants.

Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to ... of the influencer. For example, if you want them to run ...