A trio of experienced events marketing experts will deliver the proven tips and tricks to make your events stand out as part ...

Micro-influencers are where it’s at in 2025. Forget shelling out big bucks for celebrity endorsements. These folks have ...

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Rob Simon, associate professor with the College of Business at UNL, has taught at UNL for 15 years and looks for ways to engage and provide real-world experience in marketing for his students.

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

Source: Shutterstock If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling ...

Yes, these are uncertain economic times. But while we wait for the dust to settle, Kantar’s Jane Ostler shares five actions brand owners can take right now to retain some control.

Some organizations have used gen AI tools to achieve significantly better marketing outcomes. For example, Vanguard has used gen AI to increase LinkedIn ad conversion rates by 15%.

B2B marketing strategies are the ways you choose to reach buyers inside of businesses to convert them into customers. Among them, B2B digital marketing strategies are those that happen online.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

A multifaceted marketing strategy takes into consideration your pricing, distribution channel and brand. For example, you can sell a low-priced item in a big box store, positioning it as a value ...