Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

How to Make a Business Plan for a Pool Hall. Pool halls primarily attract people who love to indulge in an evening of billiards. If you cater to adults, your establishment likely serves liquor.

In a move toward financial leniency, the City of New Orleans is rolling out a new payment plan program for business owners with overdue Business Personal Property taxes, starting on July 1, as ...

The United States and China have agreed on a framework to implement their trade truce, officials on both sides said Wednesday, after concluding two days of talks in London to defuse tensions and ...

Employees on Google's Core, Marketing, Research, Knowledge & Information (K&I), and Communications teams all received the buyout offers. K&I includes teams working on Search, ads, and commerce.

Jason Wilson here, filling in for Terry Lefton, who’s on assignment this week. This week’s SBJ Marketing newsletter features a pair of dispatches from our Brand Innovation Summitt in Chicago, ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with business goals, rather than treating metrics as an end in themselves.