Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Having your partners and community shape the research will give you content people want and a built-in audience interested in your events. The post How the event-first approach to marketing can ...

All these projects at Columbia University were paid for with federal research grants that were abruptly terminated following the Trump administration’s decision to cut $400 million in funding to ...

Market Research: Conducting in-depth market research to identify trends, understand consumer behavior and gain competitive insights. However, in today's fiercely competitive market, companies can ...

Canadian research plays a pivotal role in driving scientific breakthroughs, advancing innovation and positioning Canada as a global leader. That’s why the Government of Canada is investing in the next ...