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Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this 'execution gap' kills momentum before ...

The year is 2025. You wake up, check your email, and AI has already drafted responses. Your ad campaigns? Optimised while you ...

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Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.